Professionalism and knowledge top the reasons of why prospective vendors choose their agents, irrespective of age or how experienced a seller may be.
- ‘Confidence in an agent's ability to market my property', was the most cited reason for choosing an agent, followed by 'liked and trusted them'.
- 37% of vendors include 'pleased with their valuation', in their top 5 reasons. This was more prominent among younger and less experienced sellers.
- With the market stabilising, appointing an agent who understands market conditions, and prices accordingly, is important to achieving sales success. Source: Dataloft, Property Academy Home Moving Trends Survey 2022